Benchmark your digital marketing strategy performance

The beginning of a new year is the ideal moment to benchmark your strategy performance. If you haven’t done so yet, try a benchmark with Dave Chaffey’s ‘Internet marketing review spreadsheet’ which you can download for free. It’s useful to identify gaps and explain to colleagues where the focus needs to lie.

If you’re looking for recommendations for each aspect, check out Dave Chaffey’s post ‘Digital Marketing Predictions for 2010 that may never happen…unless you’re Smart’.